Skills

 

This specification enables learners to develop a range of skills required for both analysing and creating media products.

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In analysing media products, learners will:

      analyse critically and compare how media products, including products outside the commercial                          mainstream, construct and communicate meanings through the interaction of media language and                      audience response

      use and reflect critically upon a range of complex theories of media studies and use specialist subject-               specific terminology appropriately in a developed way

      debate critically key questions relating to the social, cultural, political and economic role of the media                  through discursive writing.

 

In creating media products, learners will:

     apply knowledge and understanding of media language, representation, media industries and audiences         to a cross-media production

     apply knowledge and understanding of the digitally convergent nature of contemporary media

     use media language across media forms to express and communicate meaning to an intended audience.

 

Drawing Together Knowledge, Understanding and Skills

 

This specification provides opportunities for assessment which draws together knowledge, understanding and skills from across the full course of study.

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Learners will always be provided with the opportunity to draw together knowledge an understanding from across the full course of study in Component 1, Section B. Component 3 draws on the knowledge and understanding of the theoretical framework of media and the analytical skills developed in Components 1 and 2 through the practical application of knowledge and understanding in a media production.