Contexts of Media

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In order to inform their study of the media, learners will develop knowledge and understanding of media products in relation to relevant key social, cultural, economic, political and historical contexts.

 

Historical Contexts

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 how genre conventions are historically relative and dynamic

 the effect of historical context on representations

 the relationship of recent technological change and media production, distribution and circulation

 the way in which different audience interpretations reflect historical circumstances

 

Social and Cultural Contexts

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 how genre conventions are socially relative

 the effect of social and cultural context on representations

 how and why particular social groups, in a national and global context, may be underrepresented or misrepresented

 how audience responses to and interpretations of media products reflect social and cultural circumstances

 

Economic Context

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 how media products relate to their economic contexts in terms of:

 production, distribution and circulation in a global context

 the significance of patterns of ownership and control

 the significance of economic factors, including funding

 

Political Context

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 how media products reflect the political contexts in which they are made through their representations, themes, values, messages and ideologies

 how media products reflect the political contexts in which they are made through aspects of their ownership and political orientation, production, distribution, marketing, regulation, circulation and audience consumption.

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